Health Tech Opinions
Recurring Revenue Rules for Healthcare
What every healthcare decision maker must consider before implementing new technology to drive revenue
When my husband woke up with his new pacemaker, there was a box on his bed. I sat next to him has he groggily awoke from the short acting medicine. He saw it and shrugged. The surgeon came in for a few minutes; the procedure was smooth. He joked that my husband could live forever with the way this hardware was improving. He changed clothes; we left. We would follow up with our own cardiologist in a few months.
Here’s what we definitely did not know: when we opened that box and plugged in the black metal cube, we were subscribing to quarterly reads which would be billed at full price.
Fast forward two years: we paid just shy of $2000 for “remote reading” by physicians we didn’t know who (I assume) produced reports we haven’t seen. One time we got a call during a power outage about monitoring; we had forgotten the box was there. Because we had previously setup autopay with this healthcare provider, we were not getting bills that showed any balance, and I didn’t investigate further.
That is, until the card that had been put on file expired and we got a bill for the more than $500 accruing once auto-pay stopped going through. What the heck is…